Matthew Dembosky describes himself as “a word-nerd happily working in the field of marketing; I provide copywriting, blog posts, social media content, product release information, public relations as well as internal communications material for all companies under the acpi umbrella” where he works as a Copywriter.
The notebook above illustrates his creative process at work. “The marketing department in house is responsible for copy for eight distinct voices of cabinet identities” -- each product line must have its own voice, and Matt is responsible for bringing that voice forward in language. “So today,” he says, “I worked in the creative lounge trying to find different ways to describe color stories -- the design world’s inspirational collages worked around a specific image or idea.”
Creating and maintaining brand identity is just one of the important tasks Matt takes on as a writer. He has some advice for future students in Writing Studies: “Get comfortable in spaces you are uncomfortable; get your work out there and learn to love your criticisms. My biggest flaw -- I always want my first draft in a group effort to be read once, praised, and taken as the final draft. Having extra eyes on my writing, much less having someone decide to change, or not use, my work was enough to make me sweat. In the end, when you’re working with real deadlines, real people, focused on creating real products, you have to realize, it’s not about making it yours; it’s about making it good. Sometimes, that’s going to sting, but no one gets better writing in an echo chamber.”
For Matt, proficiency with technology helped land his position. “Get at least okay at Wordpress and Mailchimp layouts. It goes a long way in the interview process.”
For more information, visit his LinkedIn Profile at https://www.linkedin.com/in/matthew-dembosky-694578ba/
